2008-07-22

av L Rytting · 2007 · Citerat av 10 — 3.6 Tjänsteproduktion ur kundens perspektiv (Gummesson 1991a)………… 53 Gummesson, E. (2002): Relationsmarknadsföring: Från 4P till 30R. Malmö: 

Relationsmarknadsföring från 4P till 30R . av Evert Gummesson (Bok) 1998, Svenska, För vuxna. Many-to-many marketing från one-to-one till man Gummesson defines ‘RelationshipMarketing’ as:“Relationship marketing ismarketing seen asrelationships, networks andinteractions.” 5. There are three types of connection which form Business-to-business relationships.1. Activity links - Of technical, administrative and marketing functions2. DOI: 10.1108/00251749710169648 Corpus ID: 10527540.

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The customer - supplier - competitor triangle 3. Network - distribution THE 30RS OF RELATIONSHIP MARKETING (GUMMESSON 1995) Charities GreenPeace Facebook Twitter Harley Davidson I Classic Market Relationships II Special Market Relationships TESCO Wallmart Carrefour •R1 Supplier –Customer •R2 Customer–Supplier –Competitor •R3 Physical Distribution •R4 same time, Gummesson and Gronroos offered their propositions on the frameworks on relationship marketing for further research. Gummesson (1994) offered a 30R approach within an operational perspective. The approach defined relationship marketing as “relationships, networks and interaction” (Gummesson, 1997, p. 267).

Relationsmarknadsföring från 4P till 30R, Gummesson, Evert, 2002, , Talbok. Marketing communications contexts, strategies and applications, Fill, Chris, 2002 

Gummesson utvecklar i mitten på 90-talet Kottlers 4P till 30R (Relationer) (1997, s. 267).

Evert Gummessons Relationsmarknadsföring: Från 4P till 30R har sålt i mer än 17 000 ex bara i Sverige. Boken är nyskapande och har blivit en kultbok bland marknadsförare. Philip Kotler lovordar den.

Malmö: Liber. c:a 360 s.

ISBN, 91-23-01307-9. Sidor, 344. Tryckår, 1995.
Almgrens hårvård

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20 Set 2012 destacar o modelo dos 30R's, proposto por Gummesson, (2005), ele propõe o modelo dos 30R ou modelo de 30 tipos de relacionamentos. 2 Aug 2017 Gummesson's 30R model (1995). ▫ Partnerships, strategic alliances and networks. ▫ Peck, Payne, Christopher and Clark (2004) Six Markets  1 Feb 2010 Barnes, 1994; Brodie et aI., 1997; Gummesson, 1996; Iacobucci, Gummesson, E. (1995), RelationsmarknadsfOring: Fran 4P till 30R, Malmo,.
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Relationship-Marketing, Von 4P zu 30R by Evert Gummesson, 9783478240109, available at Book Depository with free delivery worldwide.

Gummesson (1994) offered a 30R approach within an operational perspective. The approach defined relationship marketing as “relationships, networks and interaction” (Gummesson, 1997, p. 267). • Gummesson’s 30R model (1995) • Partnerships, strategic alliances and networks • Peck, Payne, Christopher and Clark (2004) Six Markets Model 2.3 Evaluate the opportunities and threats that pressure groups can create for organisations in a range of industry sectors • Sectional and causal pressure groups Stresses issues brought up in the first World Wide Web conference on relationship marketing. Based on research on relationship marketing going back to the early 1970s which resulted in the definition of 30 relationships in marketing ‐ the 30R approach.